Websites
A clear, mobile-first website for your business — services, contact details, and a way for customers to reach you.
Your Bridge to AI & Business Automation
Websites, Google profiles, booking and payments, Michigan business-setup walkthroughs, and AI and automation help for small businesses. Based in Coldwater, Michigan.
Services
Practical help for local businesses in Michigan. We work with small businesses across Michigan. If you later need help in another state, we can talk about expanding our service area.
Google Business Profile
Help setting up or claiming your Google Business Profile so your name, hours, services, and service area are listed accurately. You complete Google’s verification step yourself.
Online booking and payments
Add online booking and card payments (through Stripe) so customers can request a time and pay a deposit or fee online.
Michigan business setup walkthroughs
Step-by-step guidance for forming a Michigan LLC, getting a free EIN from the IRS, and related state setup. You file and pay the state fees yourself; we walk you through it. We do not file or pay on your behalf.
AI assistants for the business
A private assistant you can message about day-to-day business questions, reminders, and requests to update information.
Automated online booking
Let customers request or book a time online, instead of only calling or emailing.
Automated follow-ups
Reminders and follow-up messages after a lead or booking, so fewer inquiries sit unanswered.
Lead handling
A simple way to capture inquiries and keep track of them so they don’t get lost.
Starting prices
Sample pricing, not final
These are starting prices. We will confirm a price with you in writing before work begins.
Website setup
From $799
Up to 5 pages, mobile-first, contact form, and 2 revision rounds.
Monthly hosting & care
From $49/mo
Hosting, upkeep, and a simple way to request small updates after launch.
Google Business Profile setup
From $249
One-time setup. You complete Google’s verification step yourself.
Google Business Profile automation
From $49/mo
Ongoing posts, photo updates, hours and holiday hours, Q&A, and review-reply drafts.
Online booking & payments setup
From $299
One-time setup for online booking and card payments through Stripe. Stripe’s own processing charges still apply and are paid to Stripe.
Michigan LLC/EIN setup walkthrough
From $149
Plus Michigan’s $50 state filing fee, which you pay directly to the state when you file. You file yourself; we guide. An EIN from the IRS is free.
AI assistant setup
From $499 + $99/mo care
Setup of a private AI assistant for the business, plus a monthly care plan. Any texting or AI usage costs are billed at cost.
Automated workflows
From $249 each
One-time setup per workflow. Examples include booking confirmations, follow-ups, lead handling, and review requests. Any texting or AI usage costs are billed at cost.
Any texting or AI usage costs are billed at cost.
How it works
A straightforward process, with your approval at each important step.
Tell us what you need
Call or email with a short description of your business and the help you’re looking for.
Review a plan
We come back with a clear scope and pricing for your approval before any work starts.
We build or walk you through it
For a website or booking setup, we do the build. For LLC and EIN paperwork, we guide you while you file.
You approve before anything goes live
Nothing is published or submitted until you say it looks right.
FAQ
Where are you based, and where do you work?
Lawson Bridge is based in Coldwater, Michigan, and works with small businesses across Michigan. If you later need help in another state, we can talk about expanding our service area.
What is an AI assistant for the business?
It is a private assistant you can message about day-to-day business questions, reminders, and requests to update information. It is meant to help you run the business, not to replace you with customers unless you choose that.
Do you file my LLC or pay state fees for me?
No. We walk you through Michigan LLC and EIN setup. You file the paperwork and pay the state’s $50 filing fee yourself. An EIN is free if you apply directly with the IRS.
What is included in website setup?
The starting website setup is up to five pages, built to work well on phones, with a contact form, and two rounds of revisions. Hosting and ongoing care are a separate monthly plan.
Do I already need a Google or Stripe account?
For a Google Business Profile, the listing is set up in a Google account you own, and you complete verification. For payments, you use your own Stripe account. We help with the setup; we do not take over your logins.
Are the prices on this site final?
The figures shown are starting prices. We will confirm a price with you in writing before work begins.
Coming soon
We're adding a booking stack for businesses we work with. It is not available yet.
Bridge Crossing
Online booking and deposits built into your website.
BridgeBoard
An owner scheduling dashboard.
Bridge Dispatch
A tech phone app for jobs and notes.
Contact
Call, email, or send a short message. The form opens your email app with the details filled in — nothing is sent through a third-party form service.
- Phone
- (269) 729-6210
- [email protected]
- Location
- Based in Coldwater, Michigan
- Hours
- Service area
- We work with small businesses across Michigan. If you later need help in another state, we can talk about expanding our service area.